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PKF hotelexperts

hospitality, tourism & leisure consulting

PKF hotelexperts
up-to-date information for hospitality professionals

HTLprojects - 26 Jun 2014

Salla, in the middle of nowhere

PKF hotelexperts has recently been awarded the contract to prepare a tourism master plan for the municipality of Salla, a community in northern Lapland in Finland. Salla is located remotely in the vast plain of Lapland, north of the Arctic Circle. For this assignment, our consulting team arrived at the official airport of Santa Claus (also known as Rovaniemi Airport) and spent almost five full days in the region to conduct the site and market analysis during which they made encounters with Reindeer, Huskies and Finnish hospitality.

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